Home Kele Pineapple Tarts

Purple Sweet Potato
Pineapple Tart

Probably the best pineapple tart worth adding to your
Lunar New Year snack platter.

Best in Singapore

Voted Best Pineapple Tarts in Singapore

From our humble beginnings in 1983, we are now proud to serve our award-winning pineapple tart that built our family legacy.

Our Story 1/4
The Pineapple Travels
Originally from South America, the ananas comosus, aka “pineapple”, was discovered in 1493 by Italian explorer Christopher Columbus. The origins of the fruit’s common name can be traced back to Columbus’ observation of its scaly exterior, which is said to bear a resemblance to pine cones. Fascinated by the delicious fruit, Columbus brought it back to Europe, where it gained the interest of European travellers and were distributed in the 16th and 17th centuries to various parts of the world.
In the late 19th century, pineapple plantations in Malaya thrived, so much that the fruit had to be canned to preserve it. Singapore then began exporting canned pineapples where she became a major player in the global pineapple-canning industry!
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Tart In The Oven
Amidst the abundance of pineapples, the pineapple tart was born!
The melting pot of cultures in Singapore then gave rise to a tart of Portuguese-influenced soft buttery pastry base, and a Nonya-style pineapple jam of local spices like star anise, cloves and cinnamon.
Today, it is a popular festive snack in Singapore across many cultures.
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KELE: Beginnings & Philosophy
In 1983, KELE started a humble confectionery serving a selection of traditional festive goodies, including the great pineapple tart!
We took the utmost care in hand-crafting the pastries with one philosophy in mind: Quality.
Whether it's Pineapple Tarts, Cookies, Mooncakes or other snacks, there is absolutely no compromise on using the best ingredients.
In our quest to be the Singapore brand for pineapple tarts, we continuously worked on our craft and family recipe. We even created new flavours to add to our selection.
30 years on, KELE’s pineapple tarts achieved acclaim and were “Voted Best Pineapple Tarts in Singapore”. We are now synonymous with Pineapple Tarts where every year our tarts are well sold out months before Lunar New Year.
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Our Customer, Our Friend
We could not have built our legacy without the invaluable contribution beyond our kitchen.
The high quality of our pastries is made possible with feedback from our very loyal customers. Customers who have become our friends.
It is these friendships that keep us humble and happy to pay it forward with our delicious Gifts of Prosperity.
Curious about our award-winning pineapple tarts? Wondering about the taste of these sweet Gifts of Prosperity?
KELE welcomes you to our store to find out more. You just might find the perfect pineapple pastry as a meaningful gift to your loved ones, or yourself!
Chinese New Year 2019
(Free Pineapple Tart cushion – While Stocks Last! Present your receipt to redeem the free gift.)
promo is available ONLY for walk-in purchases AT THE FOLLOWING STORES:
(* Please Refer To The Operating Dates Of These Stores In The Order Form Below)
Order Now
Looking for a ful-filling career in the F&B industry? KELE might be it.
At KELE, you’ll get to work with a family of passionate pastry-makers who strive for quality and innovation in our creations. While we work hard at our craft, we also aim to do so in a happy and cheerful working environment.
And the icing on the cake? You’ll be working in the midst of our delicious pastries and even get to try new creations first-hand too!
If you think you’ll be a sweet addition to our team, email us at career@kele.sg with your resume telling us how you would like to contribute to KELE. We’ll notify you if there is a job opportunity!
We are always happy to receive feedback, suggestions and requests for collaborations! Do allow us some time to get back to you.
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Store Locations
Chinatown Flagship Store
Business Hours:
Sunday - Thursday
10:00am - 8:00pm
Friday - Saturday
10:00am - 9:00pm
Kiosk Locations
Takashimaya Square
10 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Vivocity Atrium
14 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Raffles Xchange - B1
31 December 2018 - 1 February 2019
Business Hours:
10:00am - 10:00pm
Suntec East Atrium
8 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Nex Atrium
17 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Jurong Point
14 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Tampines Mall
23 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Compass One
15 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Chinatown Point
15 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
North Point
21 January 2019 - 3 February 2019
Business Hours:
10:00am - 10:00pm
Our Story
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