Our Products
Tangerine Pineapple Balls
An exemplary fusion of the all-time classic with a modern twist, the signature soft buttery crust is now infused with hints of tangerine. Each edible golden nugget is generously filled with tangy pineapple paste and coated with a fragrant layer of egg wash. This winning combination reveals the beauty of marrying heritage with a contemporary creation.
Each tin contains approximately 30 balls and weighs approximately 700grams.
Available between 2 Jan 2024 - 5 Feb 2024
Photos are for illustration purposes only
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Locate Us
Our Retail Locations
Chinatown Flagship Store
Business Hours:
Daily: 10am-7pm
(During Festive Periods, the store hours may be extended, kindly check our social media platforms such updates)
Landline: (+65) 6908 1511
VivoCity Concept Store
Business Hours:
Daily: 10am-10pm
Jewel Concept Store (NEW!)
Business Hours:
Daily: 10am-10pm
Terms & Conditions
Terms & Conditions
This is an agreement between you (“You”) and Kele (Kele) regarding your use of the Kele website located at https://www.kele.sg (the “Website”). Your acceptance of the terms of this Agreement takes effect by your continued use of the Website.
You agree that any and all information, content, graphics, webpages, text, files, company names, trade-marks, logos and trade names contained on the Website (collectively the “Content”) including the manner in which the Content is presented or appears and all information relating thereto, are the property of Kele, or its licensors, as the case may be.
Kele hereby grants to You a personal, non-transferable and non-exclusive license to access, read and download one copy of the Content.
You agree that You will not:
  • distribute the Content for any purpose including without limitation compiling an internal database, redistributing or reproducing the Content in any medium; or
  • create derivative works of, reverse engineer, adapt, translate, modify, copy, sell, transfer, host, publish, make available to any person or otherwise use, either directly or indirectly, the Content in whole or in part, in any formor by any means whatsoever, be they physical, electronic or otherwise. You shall not permit, allow or do anything that would infringe or otherwise prejudice the proprietary rights of Kele or its licensors. The restrictions set out in this Agreement shall not apply to the limited extent the restrictions are prohibited by applicable law.
You hereby grant to Kele the perpetual, unlimited, royalty-free, world wide, non-exclusive, irrevocable, transferable license to use any information or other content You provide on or through this Website, for any purpose whatsoever, subject to the terms of the Website Privacy Policy. You represent and warrant that you have the right to grant the license set out above.
There is no guarantee that personal information and transactions on this Website or on the internet will be maintained confidential and secure. The use of this Website and the Content is at your own risk and Kele assume no liability or responsibility pertaining to the Content, your use of the Website or the receipt, storage, transmission or other use of your personal information.
This Website may contain links to other sites. Kele does not assume responsibility for the accuracy or appropriateness of the information, data, opinions, advice, or statements contained at such sites, and when You access such sites, You are doing so at Your own risk. In providing links to the other sites, Kele is in no way acting as a publisher or disseminator of the material contained on those other sites and does not seek to monitor or control such sites.
Kele will not be responsible for any damages You or any third-party may suffer as a result of the transmission, storage or receipt of confidential or proprietary information that You make or that You expressly or implicitly authorize Kele to make, or for any errors or any changes made to any transmitted, stored or received information.
You are solely responsible for the retrieval and use of the Content. You should apply Your own judgment in making any use of any Content, including, without limitation, the use of the information as the basis for any conclusions. The Content may not be accurate, up to date, complete or untampered with, and is not to be relied upon.
The Content is provided for informational purposes only and should not be interpreted as a recommendation for any specific product or service, use or course of action. The Content on this Website is not intended to be used as a substitute of any kind of medical or dental advice. It is your duty to obtain medical or dental advice from a qualified healthcareprofessional to meet your healthcare needs. You should not act or rely on any of the content without seeking advice of a qualified medical or dental professional.
Except as expressly provided in this agreement, this Website and all Content, products, services and software on this Website or made available through this Website are provided “as is” without any representations, warranties, guarantees or conditions, of any kind, whether express or implied, statutory or otherwise, including but not limited to, warranties as to availability, accuracy, completeness, currentness, reliability, timeliness, legality, suitability, privacy, security, quality, title, non-infringement or fitness for a particular purpose, or those arising out of a course of dealing or usage of trade.
In no event will Kele, its affiliates, agents, licensors, or their respective directors or employees be liable for any special, indirect, incidental, punitive, exemplary, aggravated, economic or consequential damages, howsoever caused, including but not limited to: damages for loss of use, lost profits or lost savings, even if Kele or any of its lawful agents or employees have been advised of the possibility of such damages or claim.
In no event will Kele, its affiliates, agents, licensors, or their respective directors or employees, be liable for damages or losses resulting from: viruses, data corruption, failed messages, transmission errors or problems; telecommunications service providers; links to third-party Websites; personal injury; third-party content, products or services; damages or losses caused by you, or your respective employees, agents or subcontractors; loss of use or lack of availability of facilities including computer resources, routers and stored data; the use or inability to use this Website or the Ccontent; any other website accessed to or from this Website; or events beyond the reasonable control of Keles even if Kele or any of its lawful agents, or employees have been advised of the possibility of such damages or claim.
In no case will Kele, its affiliates’, agents’, licensors’, and their respective directors’ and employees’ cumulative total liability arising under any cause whatsoever (including without limitation breach of contract, tort, negligence, gross negligence, or otherwise) be for more than the amount, if any, paid by you under this agreement to access this Website, in the year in which the claim arose.
Kele assumes no obligation to update the Content on this Website. The Content may be changed without notice to you. Kele disclaim any liability for unauthorized use or reproduction of any portion of the Website.
This Agreement is effective until terminated by Kele, with or without cause, in Kele’ sole and unfettered discretion. Kele may terminate this Agreement without notice to You if You fail to comply with any of its terms. Any such termination by Kele shall be in addition to and without prejudice to such rights and remedies as may be available to Kele, including injunction and other equitable remedies. The disclaimers, limitations on liability, ownership, termination, Your license to Kele, Your warranty and the indemnity provisions of this Agreement shall survive the termination or expiry of this Agreement.
You agree at all times to indemnify, defend and hold harmless Kele, its agents, affiliates and their respective directors and employees against all actions, proceedings, costs, claims, damages, demands, liabilities and expenses whatsoever (including legal and other fees and disbursements) sustained, incurred or paid by Kele directly or indirectly in respect of:
  • Any information or other content You provide on or through this Website or which is sent to Kele by e-mail; or
  • Your use or misuse of the Content or this Website, including without limitation infringement claims.
Kele, this Website and the Content (excluding linked websites or content) are physically located within Singapore. This Agreement will be governed by the laws of Singapore and shall be treated in all respects as a Singapore contract, without reference to the principles of conflicts of law. In the event of a dispute, we agree to submit to the non-exclusive jurisdiction of the Singapore courts.
These terms and conditions and any and all legal notices on this Website constitute the entire agreement between You and Kele with respect to the use of this Website and the Content. No supplement, modification or amendment to this Agreement and no waiver of any provision of this Agreement shall be binding on Kele unless executed by Kele in writing. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute a waiver of any other provision (whether or not similar) nor shall such waiver constitute a continuing waiver unless otherwise expressly provided.
Any provision of this Agreement which is prohibited or unenforceable in any jurisdiction shall, as to that jurisdiction, be ineffective to the extent of such prohibition or unenforceability and shall otherwise be enforced to the maximum extent permitted by law, all without affecting the remaining provisions of this Agreement or affecting the validity or enforceability of such provision in any other jurisdiction.
This Agreement shall inure to the benefit of and be binding upon each of the parties and our respective successors and permitted assigns. You acknowledge having read this Agreement before accepting it, having the authority to accept this Agreement and having received a copy of this Agreement.
Privacy Policy
Your personal data is important to us and we are committed to complying with the Personal Data Protection Act 2012 (No. 26 of 2012) (the “PDPA”). This personal data protection policy (“Policy”) sets out how we collect, use and disclose your personal data and applies to Capen Marketing Pte Ltd and its subsidiaries (collectively, the Kele).
This Policy supplements but does not supersede nor replace any other consents you may have previously provided to the Kele in respect of your personal data, and your consents herein are additional to any rights which the Kele may have at law to collect, use or disclose your personal data.
‘Personal data’ is defined under the PDPA to mean data about an individual who can be identified from that data; or from that data and other information to which the organisation has or is likely to have access.
Personal data may include your name, NRIC number, passport number, employment pass number, nationality, gender, photograph, telephone numbers, mailing address, email address, age, date of birth, marital status, signature, job title/profession, financial information (such as bank account or credit/debit card numbers) and any other information relating to any individuals which you have provided us in any forms you may have submitted to us or via other forms of interaction with you.
The ways in which we may collect your personal data include (but are not limited to) collecting your personal data directly or indirectly from you or your authorised representatives in the course of:
  • you applying for any of our loyalty programs or similar programs;
  • you contacting us for making any reservations (including but not limited to catering/banquet reservations), whether through phone, fax, letters, emails, online or otherwise;
  • you contacting us with your queries, requests, complaints or feedback;
  • you completing any of our forms, whether physical or online, including but not limited to survey and feedback forms;
  • you participating in our marketing or promotional events, including but not limited to lucky draws, competitions, road shows, wedding shows or seasonal products launches;
  • you purchasing and making payments for any of our products, including through our online web portals;
  • you registering for or using any of our services, including but not limited to events and catering;
  • you submitting an employment application to us;
  • you providing us with your contact details at any of our restaurants, whether through leaving a copy of your business card with us or otherwise;
  • your images being captured by our close-circuit television cameras while you are within our premises, or via photographs or videos taken by us or our representatives at our premises;
  • you visiting or browsing our website(s);
  • you establishing any online account(s) with us;
  • you subscribing for email alerts on our website;
  • our conducting interviews for matters including but not limited to employment;
  • our conducting market research or surveys;
  • you interacting with our staff via telephone calls, letters, fax, face-to-face meetings, social media platforms and emails; or
  • you submitting your personal data to us for any other reason.
We may also collect personal data about you from third parties including (but not limited to):
  • your representatives, intermediaries, agents or next-of-kin who may either be disclosing your personal data to us on your behalf, or in connection with their own transactions, agreements or interactions with us;
  • your employers or previous employers; or
  • our business partners.
If you provide us with any personal data relating to a third party (e.g. information of your next-of-kin, spouse, children, parents, dependants, and/or employees), you represent and warrant to us that you have obtained the necessary consent from the relevant third party to provide us with their personal data for the relevant purpose(s) for which we are collecting their personal data.
We use the personal data that we collect from you for the following purposes:
  • to process and manage your purchase of products and services from Kele;
  • to process your application as a member to any of our loyalty programs, administer and manage your membership, and provide you the benefits of such membership;
  • to administer, manage and execute marketing activities including but not limited to lucky draws, competitions, road shows, wedding shows or seasonal products launches;
  • to announce, in any form of media including but not limited to social media platforms, the results of our lucky draws, competitions or other marketing or promotional events, and to identify and contact the winners of any prizes won from such events;
  • to provide and send you marketing, advertising and promotional information and materials relating to loyalty programs, products, events and/or services offered by Kele through various avenues including (but not limited to) SMS, voice calls, email, mail and online platforms (such as social media);
  • to deal with or facilitate customer service and reservations, carry out your instructions, provide services, or deal with or respond to any enquiries, requests, complaints or feedback given by you or on your behalf;
  • to manage our administrative and business operations and comply with internal policies and procedures;
  • to conduct market research and improve customer service;
  • to provide training to our staff;
  • to facilitate access to our website;
  • to manage the safety and security of our premises;
  • for auditing, internal investigations, compliance, risk management, conflict of interest reporting and security processes;
  • to comply with applicable laws, regulations, rules, codes of practice, guidelines and other requirements (including but not limited to providing assistance to law enforcement agencies, regulatory authorities and other governmental agencies);
  • to prevent, detect and investigate crime;
  • to analyse and manage commercial risks;
  • for the purposes of legal proceedings;
  • to defend or extend any rights of the Kele;
  • to administer and process your employment application;
  • to administer and maintain shareholder relations;
  • to verify your identity;
  • for any evaluative purpose as defined in the PDPA;
  • to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of the companies, subsidiaries or business units in the Kele;
  • for any other purposes that are incidental or ancillary or in furtherance to the above purposes which are not specifically mentioned herein;
  • for any other purposes that we have specifically notified you of; or
  • for any other purposes that a reasonable person would consider appropriate in the circumstances.
We may transfer or share your personal data with:
  • our agents, contractors, sub-contractors, service providers or data processors who have been contracted to provide administrative, financial, legal, accounting, information technology, research, operational, marketing, telecommunications, transportation, payment, analytical, training, storage, printing, security or other services;
  • our consultants and professional advisers (such as accountants, lawyers, auditors);
  • our business partners and affiliates;
  • clearing and depository houses;
  • external banks, credit card companies and their respective service providers;
  • courts, tribunals, law enforcement agencies, regulatory authorities and other governmental agencies as required or authorised by law;
  • any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of the companies, subsidiaries or business units in the Kele; or
  • any other party to whom you authorise us to disclose your personal data to.
Kele is a listed entity on the Singapore Exchange Securities Trading Limited with international presence. As such, the personal data you submit to us in one country may be transferred, used and accessed in one or more additional countries. You fully understand and unambiguously consent that we may transfer your personal data to any location outside of Singapore for the purposes set out above. When transferring your personal data outside of Singapore, we will ensure that your personal data will be protected to a standard comparable to the protection accorded to your personal data under the PDPA by ensuring that the recipient is either in a jurisdiction which has comparable data protection laws, or is contractually bound to protect your personal data.
Notwithstanding the above, we may process your personal data without your consent if it is permitted under the PDPA or any other relevant legislation.
We will take reasonable efforts to protect your personal data in our possession or control by making reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks (“Risks”). However, we shall not be held responsible for Risks occurring in relation to your personal data that are beyond our control, such as Risks resulting from cyber-attacks.
Security arrangements which we undertake to protect your personal data may include the following:
  • training our employees who handle your personal data to respect the confidentiality of such personal data and your privacy;
  • restricting access of your personal data to employees who require it for their job functions; or
  • storing personal data in a combination of secure computer storage facilities and physical storage facilities under lock-and-key.
While we strive to protect your personal data, we cannot ensure the security of the information you transmit to us via the Internet or through the use of our electronic services, and we urge you to take every precaution to protect your personal data when you use such platforms. If applicable, you undertake to use a combination of uppercase and lowercase letters, numbers and symbols for your password, change your password often, use a secure browser when accessing our website(s), keep your username and password secure and confidential and not disclose or permit it to be disclosed to any unauthorised person, and to inform us as soon as reasonably practicable if you know or suspect that someone else knows your username and password or believe the confidentiality of your username and password has been lost, stolen or compromised in any way or that actual or possible unauthorised transactions have taken place.
We will cease to retain your personal data when we no longer require such personal data for any of the purposes for which it was collected or for any business or legal needs.
We will take reasonable efforts to ensure that your personal data in our records is accurate and complete, if your personal data is likely to be used by us to make a decision that affects you, or disclosed to another organisation. However, you must also update us of any changes in your personal data that you have initially provided us with. We will not be responsible for relying on inaccurate or incomplete personal data arising from you not updating us of any changes in your personal data that you have initially provided us with.
You must also ensure that all personal data submitted by you to us is complete, accurate, true and correct.
When you interact with us on our website(s), we automatically receive and record information (such as your server address, domain name, the date and time of visit and the pages viewed) on our server logs from your browser. We may employ cookies in order for our server to recognise a return visitor as a unique user including, without limitation, monitoring information relating to how a visitor arrives at the website, what kind of browser a visitor is on, what operating system a visitor is using, a visitor’s IP address, and a visitor’s click stream information and time stamp (for example, which pages they have viewed, the time the pages were accessed and the time spent per web page).
Cookies are small text files placed in your computer hard drive or mobile devices when you visit our website(s) and allow us to remember you. The cookies placed by our server are readable only by us, and cookies cannot access, read or modify any other data on a computer.
Should you wish to disable the cookies associated with these technologies, you may do so by changing your browser settings accordingly. However, you may not be able to enter certain part(s) of our website(s), and some of the functions and services may not be able to function without cookies. This may also impact your user experience while on our website(s).
Our website may contain links to other websites operated by third parties, such as our business partners. We are not responsible for the privacy practices of websites operated by third parties that are linked to our website. We encourage you to learn about the privacy policies of such third party websites. Some of these third party websites may be co-branded with our logo or trademark, even though they are not operated or maintained by us. Once you have left your website, you should check the applicable privacy policy of the third party website to determine how they will handle any information they collect from you.
If you:
  • (a) have any questions, feedback or complaints relating to the collection, use or disclosure of your personal data or this Policy;
  • (b) would like to withdraw your consent to any collection, use or disclosure of your personal data as set out in this Policy; or
  • (c) would like to exercise your statutory rights under the PDPA in relation to access or correction of your personal data in our control or possession,
If you make a request to obtain access to your personal data records with us, we may charge a reasonable fee for verifying the authenticity of the request and locating, retrieving and copying any material requested. If a fee is to be charged, we will inform you of the amount beforehand and respond to your request after payment is received.
Please note that if your personal data had been provided to us by a third party, you should contact that organisation or individual to make such queries, complaints, and access and correction requests to us on your behalf.
Please also note that we are not required, under the PDPA, to provide access and correction to your personal data in certain exempted situations as set out in the PDPA.
If you withdraw your consent to any or all use of your personal data, depending on the nature of your request, we may not be in a position to continue to provide our products and services to you, or administer any contractual relationships in place, which in turn may also result in termination of any agreements you have entered into with us, and your being in breach of your contractual obligations or undertakings. Our legal rights and remedies in such event are expressly reserved.
This Policy shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising out of or in connection with this Policy including any question regarding its existence, validity or termination, shall be referred to and finally resolved by the courts of Singapore.
A person who is not a party to this Policy shall have no right under the Contracts (Rights of Third Parties) Act (Chapter 53B) to enforce any of its terms.
We reserve the right to periodically review and amend this Policy from time to time to take account of new laws and technology, changes to our operations and practices and the changing business environment. The updated Policy will be made available on http://www.kelerollcakes.com.sg/privacy-policy and date stamped so that you are aware of when the Policy was last updated.
You are encouraged to visit the above website on a regular basis to ensure that you are well informed of our latest policies in relation to personal data protection.
About our confectioneries
  • Is Kele's pineapple tarts or cookies halal—certified?
    We are not halal-certified but we do not use any pork-based ingredients in our production.
  • Is Kele’s confectioneries suitable for vegetarians or vegan?
    Most of our confectioneries are vegetarians-friendly except Chicken Floss Rolls & Shrimp Rolls. However, as most of our products contain butter and eggs, we do not recommend them to customers with vegan-diet.
  • What are the allergens to take note of?
    Most of our confectioneries contain dairy, egg & gluten. Some of our selections contain nuts and crustacean too. Should you have any allergies concerns pertaining to the above-mentioned, we do not recommend you consuming any Kele’s confectioneries as they are produced within the same facility.
  • How long can the Pineapple Tarts & Cookies last? What are the recommended storage conditions?
    Our products can last 3 months from the manufacturing date when stored indoors without direct sunlight. All expiry dates are reflected on the tins.
  • How many Pineapple Tarts/Balls are there per tin? What is the weight?
    Approximately 30pcs per tin, 23-25g/pc.
  • Do your confectioneries contain any preservatives?
    We do not use any artificial preservatives or chemicals in all our products.
  • Where is Kele located and what're the operational hours?
    We’re located at VivoCity B2-K10 (10am-10pm daily), Chinatown 2 Smith Street (10am-7pm daily) and Jewel Concept Store (10am-10pm daily).
    Note: Operating Hours are subjected to changes, please check our official social media platforms for updates.
  • I’ve changed my plans and I would like to check if I am able to amend my order?
    Unfortunately, our e-commerce system is automated and we’re unable to amend your order as it may cause a delay/mix-up to our production and delivery process, especially during high-volume seasons. We strongly advise our customers to check through all ordering details before making a payment and we seek your kind understanding and cooperation.
  • I would like to do corporate purchase/giftings for multiple locations, who should I contact?
    You may email to info@kele.sg for assistance.
Collection / Delivery
Self-collection Terms & Conditions
  • Self-collections are available from Monday to Sunday, according to individual outlet or pop-up’s operational hours. Our daily collection slots are computed automatically, all available dates and locations will be shown on our checkout page.
Delivery Terms & Conditions
  • Standard Delivery
    Delivery Fees: $20
    Terms and conditions:
    • Our Standard Delivery option is ideal for individuals who need delivery on a specific date but are flexible with the receiving time, which falls between 12 pm and 6 pm from Monday to Friday.
    • We may not be able to accommodate special delivery requests, and the delivery time may extend beyond the 12-6 pm window during peak seasons.
    • If there's no answer during delivery attempts, redeliveries will incur an additional charge of $20 per attempt. For locations such as Changi Airport, Tuas Island, and Sentosa, an extra $10 fee is applicable.
Storage Instructions
Our products are hand-crafted in-house with premium ingredients and no added preservatives.
  • Store in a cool, dry place, away from direct sunlight.
  • Best consumed before expiry date stated on the bottom of the tin.
  • Once opened, please consume within 5 days.
*NOTE: Kele accepts no responsibility for the bad condition of our confectioneries due to improper storage and safekeeping after they are delivered or removed from our outlets or retail kiosks.
Cancellations, Exchange and Returns
Product Quality
Please take note that images displayed are for illustration purposes only and actual product or presentation may vary. Notwithstanding this statement, we endeavour to deliver good quality products from our E-shop to all our valued customers with their every purchase. All items undergo quality control and are reviewed for any faults before they are transported.
For any discrepancies in quality or order, please contact us immediately at info@kele.sg along with your order details and supporting documents (e.g. images) for resolution (refer to the following for more details).
Cancellations, Exchange and Return
We reserve the right to accept or change the date of collection or delivery of your purchase for any reason, such as the unavailability of any product or service, an error in the price of the product or service or an error in your order. As there may be reasons why we cannot fulfil your order, your purchase with us will only come into existence when we advise you that we have accepted your order and payment has been received through an email confirmation.
Once acceptance of order has been confirmed, no cancellations nor refunds will be allowed. However, exchange will be allowed if the item is not in its perfect condition upon receipt with the following conditions:
  • A call / email notification at 65601249 or info@kele.sg should be done upon receiving defected or faulty products. Please include as many details as possible (e.g. order number, name, contact no, reason of return, picture of faults) about the issue.
  • Replacement of the faulty goods or goods sent by mistake will only be allowed for the same product in the same size or products of the same price, subject to availability at time of request, within 5 working days from the day the product was delivered/collected.
  • All returned goods, if mistakenly sent to you, should be unused, unopened, in original condition, undamaged and in a saleable condition upon return.
  • Exchanges for products which do not meet all our conditions will be duly declined.
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