Menu
Close
0
Home
Our Story
Our Confectioneries
Pineapple Tarts
Cookies
Souvenir Packs
Others
Order Form
Happenings
FAQs
Careers
Contact Us
E-news
© 2021 CAPEN MARKETING PTE LTD
TERMS OF USE & PRIVACY POLICY
DEVELOPED BY PENTACLE IDEATION

Our Story 1/4
The Pineapple Travels
Originally from South America, the ananas comosus, aka “pineapple”, was discovered in 1493 by Italian explorer Christopher Columbus. The origins of the fruit’s common name can be traced back to Columbus’ observation of its scaly exterior, which is said to bear a resemblance to pine cones. Fascinated by the delicious fruit, Columbus brought it back to Europe, where it gained the interest of European travellers and were distributed in the 16th and 17th centuries to various parts of the world.
In the late 19th century, pineapple plantations in Malaya thrived, so much that the fruit had to be canned to preserve it. Singapore then began exporting canned pineapples where she became a major player in the global pineapple-canning industry!
Our Story 2/4
Tart In The Oven
Amidst the abundance of pineapples, the pineapple tart was born!
The melting pot of cultures in Singapore then gave rise to a tart of Portuguese-influenced soft buttery pastry base, and a Nonya-style pineapple jam of local spices like star anise, cloves and cinnamon.
Today, it is a popular festive snack in Singapore across many cultures.
Our Story 3/4
KELE: Beginnings & Philosophy
In 1983, KELE started a humble confectionery serving a selection of traditional festive goodies, including the great pineapple tart!
We took the utmost care in hand-crafting the pastries with one philosophy in mind: Quality.
Whether it's Pineapple Tarts, Cookies, Mooncakes or other snacks, there is absolutely no compromise on using the best ingredients.
In our quest to be the Singapore brand for pineapple tarts, we continuously worked on our craft and family recipe. We even created new flavours to add to our selection.
30 years on, KELE’s pineapple tarts achieved acclaim and were “Voted Best Pineapple Tarts in Singapore”. We are now synonymous with Pineapple Tarts where every year our tarts are well sold out months before Lunar New Year.
Our Story 4/4
Our Customer, Our Friend
We could not have built our legacy without the invaluable contribution beyond our kitchen.
The high quality of our pastries is made possible with feedback from our very loyal customers. Customers who have become our friends.
It is these friendships that keep us humble and happy to pay it forward with our delicious Gifts of Prosperity.
Curious about our award-winning pineapple tarts? Wondering about the taste of these sweet Gifts of Prosperity?
KELE welcomes you to our store to find out more. You just might find the perfect pineapple pastry as a meaningful gift to your loved ones, or yourself!
Pineapple Series
Traditional Pineapple Tarts
Golden Pineapple Balls
Best of Kele Gift Box (6’s)
Rose Pineapple Tarts
Sweet Potato Pineapple Tarts
Matcha Pineapple Tarts
Golden Cheese Pineapple Balls
Jade Pineapple Balls
Cookies Series
Shiitake Mushroom Chips
Grandparents’ Almond Cookies
Macadamia Nut Cookies
Chocolate Macadamia Nut Cookies
Green Pea Cookies
Kuih Bangkit Cookies
Shrimp Rolls
Chicken Floss Rolls
Premium Love Letters
Festive Giftings
Spring Medley
Royale Opulence
Golden Opulence
Imperial Ruby
Happenings
Stay tuned for new promotions!
Career
TOGETHER AT KELE
1.
Retail Staff/Promoter (Part-time - Multiple Locations)
Date of Posting: 13 October 2021
We’re looking for bubbly and enthusiastic individuals to be part of our Chinese New Year events team. If you possess a strong passion for service and love bringing joy to others, we want you!
As our event promoter, you will be responsible for driving sales through customer engagement and sharing of product knowledge.
What you’ll need for this role:
  • Provide outstanding customer service
  • Active and high energetic role
  • Ability to quickly and effectively grasp product knowledge
  • Enthusiastic, friendly and energetic with a genuine desire to provide outstanding service
  • Basic cashiering duties
  • Punctuality
What you’ll love about this role:
  • One day paid training provided prior to the event (at Kele’s HQ - Jurong)
  • Flexible hours
  • Attractive remuneration and benefits
  • Multiple locations
Have a positive ‘can-do’ attitude and a lovely smile? Let’s meet! Send us your resume at hr@kele.sg to apply and be part of Team Kele.
2.
Pastry Crew (Part-time – Jurong)
Date of Posting: 13 October 2021
As part of the production team, you will have the first-hand experience and responsibility of maintaining quality assurance across Kele’s products and support the pastry team throughout the baking process in preparation for Chinese New Year 2022.
What you’ll need for this role:
  • Basic Food Hygiene Cert
  • Candidates without prior experience are welcome
  • Good food hygiene knowledge
  • Any culinary related certifications or diploma will be a bonus
  • Knowledge in handling and preparing food
  • Able to work in a fast-paced environment
What you’ll love about this role:
  • Flexible working hours
  • Attractive remuneration and benefits
Work Schedule/Location:
  • Work location: Jurong
  • Experience required: Culinary experience is a bonus
  • Employment type: Part-time
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
3.
F&B Service Crew (Full-time/Part-time – Town/Central Area)
Date of Posting: 8 June 2021
We’re looking for warm and passionate individuals to join us at our brand-new store If you possess a strong passion for service and enjoy making people smile, we would love to have you on board our Kele family.
In this service crew position, you will be an integral part of the team and the bridge between the customers and our brand. You will be taking on responsibilities which include serving and attending to customers, handling of pastries and general maintenance of inventory and the store for daily operations.
What you’ll need for this role:
  • Basic Food Hygiene Certificate (successful candidates without a cert will be fully endorsed to take this course
  • Experience in F&B preferred (not compulsory)
  • Fluent in English (fluency in Japanese is a plus)
  • Excellent interpersonal and organizational skills
  • Be team oriented and proactive
  • On the job training will be provided to maximise your potentia
What you’ll love about this role:
  • Flexible working hours
  • Attractive renumeration and commission
Work Schedule/Location:
  • Work location: Town/Central area
  • Experience required: F&B experience required
  • Employment type: Full-time/Part-time
Have a great smile and positive learning attitude? Let’s meet! This role is available from August 2021 onwards. Send us your resume at hr@kele.sg if you want to be part of Team Kele!
4.
Central Kitchen, Assistant Pastry Chef/Pastry Cook (Full-time - Jurong)
Date of Posting: 8 June 2021
As the Assistant Pastry Chef/Pasty Cook, you will have an opportunity to play a crucial role in making our confectioneries come to life. This role will require you to ensure consistency and quality assurance across Kele’s products and support our Head Chef in doing so.
What you’ll need for this role:
  • Basic Food Hygiene Certificate
  • Candidates without prior experience are welcome
  • Conversational English
  • Good food hygiene knowledge
  • Any culinary related certifications or diploma will be a bonus
  • Knowledge in handling and preparing food
  • Able to work in a fast-paced environment
What you’ll love about this role:
  • Career development
  • Attractive remuneration and benefits
Work Schedule/Location:
  • Work location: Jurong
  • Experience required: Culinary experience is a bonus
  • Employment type: Full Time
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
5.
Operations Manager (Retail)
Date of Posting: 13 October 2021
Job scope for Operations Manger :
  • Manage staff rostering and staff
  • Maintain Store and monitor finances
  • Maintain Inventory
  • Assist Customer
  • Able to oversee 3 stores and more (Taka, Chinatown and Vivo)
  • Project Management
  • Store set up
  • Events management
  • Lead, motivate, and support a large team within a time-sensitive and demanding environment, including setup and implementation of career development plans for all direct reports and problem resolution
  • Manage timely data collection to update operations metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer service
  • Partner with cross-functional support teams in improving the proprietary tools and systems
  • Work closely with legal and safety departments to make sure activities remain compliant
  • Oversee materials and inventory management
  • Conduct budget reviews and report cost plans to upper management
What we are looking for and believe you need as an ideal candidate:
  • 5 years’ proven experience in an operations management position
  • Strong budget development and oversight skills
  • Excellent ability to delegate responsibilities while maintaining organizational control of branch operations and customer service
  • Highly trained in conflict management and business negotiation processes
  • Knowledge of general business software and aptitude to learn new applications; proficiency in Microsoft Office (Word, Excel, Outlook)
Work Schedule/Location:
  • Work Location: Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
  • Experience required: Preferably 5 years
  • Employment type: Full-time
  • Vacancies available: 1
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
6.
Marketing & Business Development Executive
Date of Posting: 13 October 2021
As a Marketing & Business Development Executive your key responsibilities would include (but not limited to) :
  • Assist the Marcomm team to increase brand awareness and build customer loyalty through effective communications via various campaigns, advertisement and marketing plans
  • Write and proofread marketing copies for all marketing collaterals
  • Work closely with in-house and external creative vendors or agencies (e.g. photographers, graphic/product designers) to design marketing materials and product packaging
  • Develop and maintain social media calendar and EDM circulars, execute scheduled content to enhance audience engagements
  • Respond to customers’ queries and feedback on social media timely
  • Establish and maintain relations with key stakeholders, media personalities and key opinion leaders through regular outreach
  • Source and manage advertising opportunities through a mix of PR relations and paid advertisements
  • Identifying and researching opportunities that come up in new and existing markets
  • Establish new business leads and maintain existing business relations through innovative pitches
  • Work with the Customer Relations Team to maintain and update customer databases
  • Working with senior team members to identify and manage company risks that might prevent growth
  • Conduct regular market research through customers/stakeholders’ questionnaires and focus groups to evaluate business/campaign performances
  • Develop crisis response strategies and execute crisis response initiatives in accordance to company’s values in crisis management situations
What we are looking for and believe you need as an ideal candidate:
  • Has a strong command for English (written, oral and interpersonal), and possess excellent communication and negotiation skills
  • Confident, meticulous, independent, creative and have an eye for aesthetic
  • Proficient in Microsoft Offices, Adobe Photoshop & Illustrator
  • A strong team player and completes given tasks with minimum supervision required
  • Possess strong business sense, strong analytical and problem-handling skills, customer-focused & result-oriented
  • Ability to work towards tight deadlines with a strong sense of responsibility.
  • A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.
Work Schedule/Location:
  • Work Location: Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
  • Experience required: Preferably 2 years
  • Employment type: Full-time
  • Vacancies available: 1-2
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
7.
Business Development and Marketing Intern
Date of Posting: 13 October 2021
We are looking for energetic and passionate individuals to join us as Marketing & Business Development Interns. The role of a Marketing & Business Development Intern is to assist sales and growth efforts by contributing to new customer acquisition and supporting the team’s marketing efforts. The ideal candidate should be analytical, proactive and equipped with willingness to learn.
What you will do but not limited to:
  • Assist the Marcomm team to increase brand awareness and build customer loyalty through effective communications via various campaigns, advertisement and marketing plans
  • Draft marketing copies for all marketing collaterals
  • Assist department supervisors to develop creative briefs for in-house and external creative vendors or agencies (e.g. photographers, graphic/product designers) to design marketing materials and product packaging
  • Develop and maintain social media calendar and EDM circulars, execute scheduled content to enhance audience engagements
  • Respond to customers’ queries and feedback on social media timely
  • Establish and maintain PR relations with key stakeholders, media personalities and key opinion leaders through regular outreach
  • Source and manage advertising opportunities through a mix of PR relations and paid advertisements
  • Identifying and researching opportunities that come up in new and existing markets
  • Establish new business leads and maintain existing business relations through innovative pitches
  • Work with the Customer Relations Team to maintain and update customer databases
  • Working with senior team members to identify and manage company risks that might prevent growth
  • Conduct regular market research through customers/stakeholders’ questionnaires and focus groups to evaluate business/campaign performances
  • Develop crisis response strategies and execute crisis response initiatives in accordance to company’s values in crisis management situations
What we look for:
  • Has a strong command for English (written, oral and interpersonal), and preferably Mandarin, and possess excellent communication and negotiation skills
  • Confident, meticulous, independent, creative and have an eye for aesthetic
  • Proficient in Microsoft Offices, Adobe Photoshop & Illustrator
  • A strong team player and completes given tasks with minimum supervision required
  • Possess strong business sense, strong analytical and problem-handling skills, customer-focused & result-oriented
  • Ability to work towards tight deadlines with a strong sense of responsibility
Work Schedule/Location:
  • Internship Period: December 2021 — March 2022 (Alternatively, you can state your availability clearly in your application)
  • Monday – Friday (except PH), 8.30am to 5.30pm
  • Located at Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
8.
Social Media & Digital Marketing Intern
Date of Posting: 13 October 2021
We’re looking for a Social Media Marketing Intern who can independently create digital marketing campaigns, copywriting, visual asset design creation and content creation to support the company’s marketing efforts.
Your scope of work will consist of the following and not limited to:
  • Development of social media and EDM calendar in accordance to scheduled marketing campaigns
  • Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc
  • Copywriting for online, social media content and marketing messages
  • Visual asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.
  • Well-verse in Facebook/Instagram Ads Manager
  • Well-verse in
  • Continuous review and active management of the website and all digital marketing channels
  • Regular reporting during and post-marketing campaigns
  • Other miscellaneous administrative jobs including ad-hoc office operations and functionality
Personal Attributes:
  • Creative with the ability to persuade through copywriting
  • Proactive and task-driven with a positive attitude
  • Independent and hands-on
  • Excellent written and verbal communication skills
  • Results-oriented
Work Schedule/Location:
  • Internship Period: December 2021 — March 2022 (Alternatively, you can state your availability clearly in your application)
  • Monday – Friday (except PH), 8.30am to 5.30pm
  • Located at Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
LET’S TALK!
We are always happy to receive feedback, suggestions and requests for collaborations! Do allow us some time to get back to you.
I agree to receive marketing material related to products, events, services and all other related activities offered by KELE and its affiliates and partners.
Please do not check the box if you do not agree with the above statement!
Thank you! You have submitted your enquiry to us. We will get back to you as soon as possible.
Locate Us
Chinatown Flagship
Business Hours: Daily: 12pm-7pm
Landline: (+65) 6908 1511
CENTRAL KITCHEN/MAIN OFFICE
Business Hours: Mon-Sat 10am-5pm
Landline: (+65) 6560 1249
Strictly by appointment only, we do not accept walk-ins due to hygiene and safety reasons
Our Story
Happenings
Products
Careers
Contact Us
Home
Get the latest news fresh from the oven
Thank you! You have registered in our mailing list successfully.
Thank you! You already registered in our mailing list at past.
LEGEND :
   Vegetarian-
Friendly
   Contains
Dairy
   Contains
Egg
   Contains
Gluten
   Contains
Nuts
   Contains
Crustacean
Locate Us
Free self-collection at our Shop
Chinatown Flagship
(Walk-ins only)
Tel: +65 6908 1511
Operating Hours: 12pm - 7pm daily
Terms & Conditions
Terms & Conditions
This is an agreement between you (“You”) and Kele (Kele) regarding your use of the Kele website located at https://www.kele.sg (the “Website”). Your acceptance of the terms of this Agreement takes effect by your continued use of the Website.
OWNERSHIP AND COPYRIGHT
You agree that any and all information, content, graphics, webpages, text, files, company names, trade-marks, logos and trade names contained on the Website (collectively the “Content”) including the manner in which the Content is presented or appears and all information relating thereto, are the property of Kele, or its licensors, as the case may be.
PERMITTED USE
Kele hereby grants to You a personal, non-transferable and non-exclusive license to access, read and download one copy of the Content.
RESTRICTIONS ON USE
You agree that You will not:
  • distribute the Content for any purpose including without limitation compiling an internal database, redistributing or reproducing the Content in any medium; or
  • create derivative works of, reverse engineer, adapt, translate, modify, copy, sell, transfer, host, publish, make available to any person or otherwise use, either directly or indirectly, the Content in whole or in part, in any formor by any means whatsoever, be they physical, electronic or otherwise. You shall not permit, allow or do anything that would infringe or otherwise prejudice the proprietary rights of Kele or its licensors. The restrictions set out in this Agreement shall not apply to the limited extent the restrictions are prohibited by applicable law.
LICENSE TO USE YOUR INFORMATION
You hereby grant to Kele the perpetual, unlimited, royalty-free, world wide, non-exclusive, irrevocable, transferable license to use any information or other content You provide on or through this Website, for any purpose whatsoever, subject to the terms of the Website Privacy Policy. You represent and warrant that you have the right to grant the license set out above.
LIMITATIONS ON LIABILITY AND DISCLAIMERS
There is no guarantee that personal information and transactions on this Website or on the internet will be maintained confidential and secure. The use of this Website and the Content is at your own risk and Kele assume no liability or responsibility pertaining to the Content, your use of the Website or the receipt, storage, transmission or other use of your personal information.
This Website may contain links to other sites. Kele does not assume responsibility for the accuracy or appropriateness of the information, data, opinions, advice, or statements contained at such sites, and when You access such sites, You are doing so at Your own risk. In providing links to the other sites, Kele is in no way acting as a publisher or disseminator of the material contained on those other sites and does not seek to monitor or control such sites.
Kele will not be responsible for any damages You or any third-party may suffer as a result of the transmission, storage or receipt of confidential or proprietary information that You make or that You expressly or implicitly authorize Kele to make, or for any errors or any changes made to any transmitted, stored or received information.
You are solely responsible for the retrieval and use of the Content. You should apply Your own judgment in making any use of any Content, including, without limitation, the use of the information as the basis for any conclusions. The Content may not be accurate, up to date, complete or untampered with, and is not to be relied upon.
The Content is provided for informational purposes only and should not be interpreted as a recommendation for any specific product or service, use or course of action. The Content on this Website is not intended to be used as a substitute of any kind of medical or dental advice. It is your duty to obtain medical or dental advice from a qualified healthcareprofessional to meet your healthcare needs. You should not act or rely on any of the content without seeking advice of a qualified medical or dental professional.
Except as expressly provided in this agreement, this Website and all Content, products, services and software on this Website or made available through this Website are provided “as is” without any representations, warranties, guarantees or conditions, of any kind, whether express or implied, statutory or otherwise, including but not limited to, warranties as to availability, accuracy, completeness, currentness, reliability, timeliness, legality, suitability, privacy, security, quality, title, non-infringement or fitness for a particular purpose, or those arising out of a course of dealing or usage of trade.
In no event will Kele, its affiliates, agents, licensors, or their respective directors or employees be liable for any special, indirect, incidental, punitive, exemplary, aggravated, economic or consequential damages, howsoever caused, including but not limited to: damages for loss of use, lost profits or lost savings, even if Kele or any of its lawful agents or employees have been advised of the possibility of such damages or claim.
In no event will Kele, its affiliates, agents, licensors, or their respective directors or employees, be liable for damages or losses resulting from: viruses, data corruption, failed messages, transmission errors or problems; telecommunications service providers; links to third-party Websites; personal injury; third-party content, products or services; damages or losses caused by you, or your respective employees, agents or subcontractors; loss of use or lack of availability of facilities including computer resources, routers and stored data; the use or inability to use this Website or the Ccontent; any other website accessed to or from this Website; or events beyond the reasonable control of Keles even if Kele or any of its lawful agents, or employees have been advised of the possibility of such damages or claim.
In no case will Kele, its affiliates’, agents’, licensors’, and their respective directors’ and employees’ cumulative total liability arising under any cause whatsoever (including without limitation breach of contract, tort, negligence, gross negligence, or otherwise) be for more than the amount, if any, paid by you under this agreement to access this Website, in the year in which the claim arose.
Kele assumes no obligation to update the Content on this Website. The Content may be changed without notice to you. Kele disclaim any liability for unauthorized use or reproduction of any portion of the Website.
TERMINATION
This Agreement is effective until terminated by Kele, with or without cause, in Kele’ sole and unfettered discretion. Kele may terminate this Agreement without notice to You if You fail to comply with any of its terms. Any such termination by Kele shall be in addition to and without prejudice to such rights and remedies as may be available to Kele, including injunction and other equitable remedies. The disclaimers, limitations on liability, ownership, termination, Your license to Kele, Your warranty and the indemnity provisions of this Agreement shall survive the termination or expiry of this Agreement.
INDEMNITY
You agree at all times to indemnify, defend and hold harmless Kele, its agents, affiliates and their respective directors and employees against all actions, proceedings, costs, claims, damages, demands, liabilities and expenses whatsoever (including legal and other fees and disbursements) sustained, incurred or paid by Kele directly or indirectly in respect of:
  • Any information or other content You provide on or through this Website or which is sent to Kele by e-mail; or
  • Your use or misuse of the Content or this Website, including without limitation infringement claims.
GOVERNING LAW
Kele, this Website and the Content (excluding linked websites or content) are physically located within Singapore. This Agreement will be governed by the laws of Singapore and shall be treated in all respects as a Singapore contract, without reference to the principles of conflicts of law. In the event of a dispute, we agree to submit to the non-exclusive jurisdiction of the Singapore courts.
ENTIRE AGREEMENT
These terms and conditions and any and all legal notices on this Website constitute the entire agreement between You and Kele with respect to the use of this Website and the Content. No supplement, modification or amendment to this Agreement and no waiver of any provision of this Agreement shall be binding on Kele unless executed by Kele in writing. No waiver of any of the provisions of this Agreement shall be deemed or shall constitute a waiver of any other provision (whether or not similar) nor shall such waiver constitute a continuing waiver unless otherwise expressly provided.
SEVERABILITY
Any provision of this Agreement which is prohibited or unenforceable in any jurisdiction shall, as to that jurisdiction, be ineffective to the extent of such prohibition or unenforceability and shall otherwise be enforced to the maximum extent permitted by law, all without affecting the remaining provisions of this Agreement or affecting the validity or enforceability of such provision in any other jurisdiction.
ENUREMENT
This Agreement shall inure to the benefit of and be binding upon each of the parties and our respective successors and permitted assigns. You acknowledge having read this Agreement before accepting it, having the authority to accept this Agreement and having received a copy of this Agreement.
Privacy Policy
PRIVACY POLICY
Your personal data is important to us and we are committed to complying with the Personal Data Protection Act 2012 (No. 26 of 2012) (the “PDPA”). This personal data protection policy (“Policy”) sets out how we collect, use and disclose your personal data and applies to Capen Marketing Pte Ltd and its subsidiaries (collectively, the Kele).
This Policy supplements but does not supersede nor replace any other consents you may have previously provided to the Kele in respect of your personal data, and your consents herein are additional to any rights which the Kele may have at law to collect, use or disclose your personal data.
PERSONAL DATA
‘Personal data’ is defined under the PDPA to mean data about an individual who can be identified from that data; or from that data and other information to which the organisation has or is likely to have access.
Personal data may include your name, NRIC number, passport number, employment pass number, nationality, gender, photograph, telephone numbers, mailing address, email address, age, date of birth, marital status, signature, job title/profession, financial information (such as bank account or credit/debit card numbers) and any other information relating to any individuals which you have provided us in any forms you may have submitted to us or via other forms of interaction with you.
COLLECTION OF PERSONAL DATA
The ways in which we may collect your personal data include (but are not limited to) collecting your personal data directly or indirectly from you or your authorised representatives in the course of:
  • you applying for any of our loyalty programs or similar programs;
  • you contacting us for making any reservations (including but not limited to catering/banquet reservations), whether through phone, fax, letters, emails, online or otherwise;
  • you contacting us with your queries, requests, complaints or feedback;
  • you completing any of our forms, whether physical or online, including but not limited to survey and feedback forms;
  • you participating in our marketing or promotional events, including but not limited to lucky draws, competitions, road shows, wedding shows or seasonal products launches;
  • you purchasing and making payments for any of our products, including through our online web portals;
  • you registering for or using any of our services, including but not limited to events and catering;
  • you submitting an employment application to us;
  • you providing us with your contact details at any of our restaurants, whether through leaving a copy of your business card with us or otherwise;
  • your images being captured by our close-circuit television cameras while you are within our premises, or via photographs or videos taken by us or our representatives at our premises;
  • you visiting or browsing our website(s);
  • you establishing any online account(s) with us;
  • you subscribing for email alerts on our website;
  • our conducting interviews for matters including but not limited to employment;
  • our conducting market research or surveys;
  • you interacting with our staff via telephone calls, letters, fax, face-to-face meetings, social media platforms and emails; or
  • you submitting your personal data to us for any other reason.
We may also collect personal data about you from third parties including (but not limited to):
  • your representatives, intermediaries, agents or next-of-kin who may either be disclosing your personal data to us on your behalf, or in connection with their own transactions, agreements or interactions with us;
  • your employers or previous employers; or
  • our business partners.
If you provide us with any personal data relating to a third party (e.g. information of your next-of-kin, spouse, children, parents, dependants, and/or employees), you represent and warrant to us that you have obtained the necessary consent from the relevant third party to provide us with their personal data for the relevant purpose(s) for which we are collecting their personal data.
USE AND DISCLOSURE OF PERSONAL DATA
We use the personal data that we collect from you for the following purposes:
  • to process and manage your purchase of products and services from Kele;
  • to process your application as a member to any of our loyalty programs, administer and manage your membership, and provide you the benefits of such membership;
  • to administer, manage and execute marketing activities including but not limited to lucky draws, competitions, road shows, wedding shows or seasonal products launches;
  • to announce, in any form of media including but not limited to social media platforms, the results of our lucky draws, competitions or other marketing or promotional events, and to identify and contact the winners of any prizes won from such events;
  • to provide and send you marketing, advertising and promotional information and materials relating to loyalty programs, products, events and/or services offered by Kele through various avenues including (but not limited to) SMS, voice calls, email, mail and online platforms (such as social media);
  • to deal with or facilitate customer service and reservations, carry out your instructions, provide services, or deal with or respond to any enquiries, requests, complaints or feedback given by you or on your behalf;
  • to manage our administrative and business operations and comply with internal policies and procedures;
  • to conduct market research and improve customer service;
  • to provide training to our staff;
  • to facilitate access to our website;
  • to manage the safety and security of our premises;
  • for auditing, internal investigations, compliance, risk management, conflict of interest reporting and security processes;
  • to comply with applicable laws, regulations, rules, codes of practice, guidelines and other requirements (including but not limited to providing assistance to law enforcement agencies, regulatory authorities and other governmental agencies);
  • to prevent, detect and investigate crime;
  • to analyse and manage commercial risks;
  • for the purposes of legal proceedings;
  • to defend or extend any rights of the Kele;
  • to administer and process your employment application;
  • to administer and maintain shareholder relations;
  • to verify your identity;
  • for any evaluative purpose as defined in the PDPA;
  • to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of the companies, subsidiaries or business units in the Kele;
  • for any other purposes that are incidental or ancillary or in furtherance to the above purposes which are not specifically mentioned herein;
  • for any other purposes that we have specifically notified you of; or
  • for any other purposes that a reasonable person would consider appropriate in the circumstances.
We may transfer or share your personal data with:
  • our agents, contractors, sub-contractors, service providers or data processors who have been contracted to provide administrative, financial, legal, accounting, information technology, research, operational, marketing, telecommunications, transportation, payment, analytical, training, storage, printing, security or other services;
  • our consultants and professional advisers (such as accountants, lawyers, auditors);
  • our business partners and affiliates;
  • clearing and depository houses;
  • external banks, credit card companies and their respective service providers;
  • courts, tribunals, law enforcement agencies, regulatory authorities and other governmental agencies as required or authorised by law;
  • any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving any of the companies, subsidiaries or business units in the Kele; or
  • any other party to whom you authorise us to disclose your personal data to.
Kele is a listed entity on the Singapore Exchange Securities Trading Limited with international presence. As such, the personal data you submit to us in one country may be transferred, used and accessed in one or more additional countries. You fully understand and unambiguously consent that we may transfer your personal data to any location outside of Singapore for the purposes set out above. When transferring your personal data outside of Singapore, we will ensure that your personal data will be protected to a standard comparable to the protection accorded to your personal data under the PDPA by ensuring that the recipient is either in a jurisdiction which has comparable data protection laws, or is contractually bound to protect your personal data.
Notwithstanding the above, we may process your personal data without your consent if it is permitted under the PDPA or any other relevant legislation.
SECURITY AND STORAGE OF PERSONAL DATA
We will take reasonable efforts to protect your personal data in our possession or control by making reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks (“Risks”). However, we shall not be held responsible for Risks occurring in relation to your personal data that are beyond our control, such as Risks resulting from cyber-attacks.
Security arrangements which we undertake to protect your personal data may include the following:
  • training our employees who handle your personal data to respect the confidentiality of such personal data and your privacy;
  • restricting access of your personal data to employees who require it for their job functions; or
  • storing personal data in a combination of secure computer storage facilities and physical storage facilities under lock-and-key.
While we strive to protect your personal data, we cannot ensure the security of the information you transmit to us via the Internet or through the use of our electronic services, and we urge you to take every precaution to protect your personal data when you use such platforms. If applicable, you undertake to use a combination of uppercase and lowercase letters, numbers and symbols for your password, change your password often, use a secure browser when accessing our website(s), keep your username and password secure and confidential and not disclose or permit it to be disclosed to any unauthorised person, and to inform us as soon as reasonably practicable if you know or suspect that someone else knows your username and password or believe the confidentiality of your username and password has been lost, stolen or compromised in any way or that actual or possible unauthorised transactions have taken place.
RETENTION OF PERSONAL DATA
We will cease to retain your personal data when we no longer require such personal data for any of the purposes for which it was collected or for any business or legal needs.
ACCURACY OF PERSONAL DATA
We will take reasonable efforts to ensure that your personal data in our records is accurate and complete, if your personal data is likely to be used by us to make a decision that affects you, or disclosed to another organisation. However, you must also update us of any changes in your personal data that you have initially provided us with. We will not be responsible for relying on inaccurate or incomplete personal data arising from you not updating us of any changes in your personal data that you have initially provided us with.
You must also ensure that all personal data submitted by you to us is complete, accurate, true and correct.
COOKIES
When you interact with us on our website(s), we automatically receive and record information (such as your server address, domain name, the date and time of visit and the pages viewed) on our server logs from your browser. We may employ cookies in order for our server to recognise a return visitor as a unique user including, without limitation, monitoring information relating to how a visitor arrives at the website, what kind of browser a visitor is on, what operating system a visitor is using, a visitor’s IP address, and a visitor’s click stream information and time stamp (for example, which pages they have viewed, the time the pages were accessed and the time spent per web page).
Cookies are small text files placed in your computer hard drive or mobile devices when you visit our website(s) and allow us to remember you. The cookies placed by our server are readable only by us, and cookies cannot access, read or modify any other data on a computer.
Should you wish to disable the cookies associated with these technologies, you may do so by changing your browser settings accordingly. However, you may not be able to enter certain part(s) of our website(s), and some of the functions and services may not be able to function without cookies. This may also impact your user experience while on our website(s).
THIRD-PARTY SITES
Our website may contain links to other websites operated by third parties, such as our business partners. We are not responsible for the privacy practices of websites operated by third parties that are linked to our website. We encourage you to learn about the privacy policies of such third party websites. Some of these third party websites may be co-branded with our logo or trademark, even though they are not operated or maintained by us. Once you have left your website, you should check the applicable privacy policy of the third party website to determine how they will handle any information they collect from you.
CONTACTING US
If you:
  • (a) have any questions, feedback or complaints relating to the collection, use or disclosure of your personal data or this Policy;
  • (b) would like to withdraw your consent to any collection, use or disclosure of your personal data as set out in this Policy; or
  • (c) would like to exercise your statutory rights under the PDPA in relation to access or correction of your personal data in our control or possession,
If you make a request to obtain access to your personal data records with us, we may charge a reasonable fee for verifying the authenticity of the request and locating, retrieving and copying any material requested. If a fee is to be charged, we will inform you of the amount beforehand and respond to your request after payment is received.
Please note that if your personal data had been provided to us by a third party, you should contact that organisation or individual to make such queries, complaints, and access and correction requests to us on your behalf.
Please also note that we are not required, under the PDPA, to provide access and correction to your personal data in certain exempted situations as set out in the PDPA.
If you withdraw your consent to any or all use of your personal data, depending on the nature of your request, we may not be in a position to continue to provide our products and services to you, or administer any contractual relationships in place, which in turn may also result in termination of any agreements you have entered into with us, and your being in breach of your contractual obligations or undertakings. Our legal rights and remedies in such event are expressly reserved.
GOVERNING LAW
This Policy shall be governed by and construed in accordance with the laws of Singapore. Any dispute arising out of or in connection with this Policy including any question regarding its existence, validity or termination, shall be referred to and finally resolved by the courts of Singapore.
CONTRACT (RIGHTS OF THIRD PARTIES) ACT
A person who is not a party to this Policy shall have no right under the Contracts (Rights of Third Parties) Act (Chapter 53B) to enforce any of its terms.
UPDATES TO THIS POLICY
We reserve the right to periodically review and amend this Policy from time to time to take account of new laws and technology, changes to our operations and practices and the changing business environment. The updated Policy will be made available on http://www.kelerollcakes.com.sg/privacy-policy and date stamped so that you are aware of when the Policy was last updated.
You are encouraged to visit the above website on a regular basis to ensure that you are well informed of our latest policies in relation to personal data protection.
Cookie Policy
1. What are cookies?
1.1 A HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on your computer by your web browser while the user is browsing our website.
2. Use of Cookies
2.1 We use cookies for the proper functionality of the website and to give our customers an improving browsing experience while navigating through our products and services. We use cookies to:
  • 2.1.1 enable the essential site features and value-added support services on our website;
  • 2.1.2 build an aggregated profile of the visitors on our website;
  • 2.1.3 improve the performance and usability of our website;
  • 2.1.4 advertise our promotions, value-added products and services to our customers; and
  • 2.1.5 establish site behaviour and usage statistics
3. Types of Cookies
3.1 We use 3 broad categories of cookies:
- Strictly Essential Cookies
- Performance Cookies
- Targeting Cookies
  • 3.1.1 Strictly Essential Cookies
    These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms or giving you support chat services. You can set your browser to block or alert you about these cookies, but some parts of our website may not work properly as a result.
  • 3.1.2 Performance Cookies
    These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our website. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our website.
  • 3.1.3 Targeting Cookies
    These cookies are set through our website by our advertising partners. They may be used by these companies to build a profile of your interests and show you relevant ads on other sites. These cookies work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience targeted advertising and promotion from these companies.
4. How to manage or disable cookies in your browser
4.1 You may manage your cookie setting in your browser at any time. If you disable all cookies in your browser settings, you may find that certain sections or features of our website will not work, because your browser may prevent us from setting functionally required cookies.
4.2 You may find further information on how to disable cookies or manage your cookie settings for the commonly used browsers in the following list:
  • - Click here for Google Chrome
  • - Click here for Internet Explorer
  • - Click here for Firefox
  • - Click here for Safari
FAQs
About our confectioneries
  • Is Kele's pineapple tarts or cookies halal—certified?
    We are not halal-certified but we do not use any pork-based ingredients in our production.
  • Is Kele’s confectioneries suitable for vegetarians or vegan?
    Most of our confectioneries are vegetarians-friendly except Chicken Floss Rolls & Shrimp Rolls. However, as most of our products contain butter and eggs, we do not recommend them to customers with vegan-diet.
  • What are the allergens to take note of?
    Most of our confectioneries contain dairy, egg & gluten. Some of our selections contain nuts and crustacean too. Should you have any allergies concerns pertaining to the above-mentioned, we do not recommend you consuming any Kele’s confectioneries as they are produced within the same facility.
  • How long can the Pineapple Tarts & Cookies last? What are the recommended storage conditions?
    Our products can last 3 months from the manufacturing date when stored indoors without direct sunlight. All expiry dates are reflected under our tins.
  • How many Pineapple Tarts/Balls are there per tin? What is the weight?
    Approximately 30pcs per tin, 23-25g/pc.
  • Do your confectioneries contain any preservatives?
    We do not use any artificial preservatives or chemicals in all our products.
Ordering
  • Do you have corporate discounts for bulk purchase/group-buys?
    Yes we do, thank you for your support in advance! Corporate/Group-buys discounts are from 1st November 2021 to 7th January 2022, strictly no extension of promotional period.
    Promotional Code
    Conditions
    CORPORATE15
    15% off all items* with a minimum of $2,000 purchase
    CORPORATE20
    20% off all items* with a minimum of $3,500 purchase
    CORPORATE25
    25% off all items* with a minimum of $10,000 purchase
    *Discount is extended to all our products except Osmanthus Pineapple Tarts, Bestsellers Samplers Pack & all Hamper Series
  • Can I request for a Tax Invoice?
    You will automatically receive an official tax invoice as long as you make an online purchase via Kele's official website. Upon payment completion, you will be prompted to download a copy of your Tax Invoice and automatically receives an email containing your Tax Invoice.
  • Can I pre-order and collect my orders on the same day at your retail points?
    No, as we handmade and bake daily to ensure freshness. Thus, we would require a minimum of 3-5 working days, depending on your order value, to prepare your orders. If you require same-day collection, you are only able to walk-in for purchase.
  • I’ve changed my plans, am I able to amend my order?
    Unfortunately, our e-commerce system is automated and we’re unable to amend your order as it may cause a delay/mix-up to our production and delivery process, especially during this high-volume season. We strongly advise our customers to check through all ordering details before making a payment, we seek your kind understanding and cooperation.

    Once orders have been placed, we are unable to make any changes to any self-collection arrangements. In absolute necessary circumstances, we will impose a $10.70 administrative charge to facilitate the delivery/self-collection change.
Collection / Delivery
Self-collection Location
Chinatown Flagship
(Walk-ins only)
Tel: +65 6908 1511
Operating Hours: 12pm - 7pm daily
Self-collection Terms & Conditions
  • Self-collections are available from Monday to Sunday, according to individual outlet or pop-up’s operational hours. Our daily collection slots are computed automatically, all available dates and locations will be shown on our checkout page.
Delivery Terms & Conditions
  • Deliveries are available from Monday to Saturdays, between 12-6pm daily. Our daily delivery slots are computed automatically, all available dates and locations will be shown on our checkout page.
  • Delivery fees are as follows:
    Orders below $100*
    No delivery
    Orders $100 - $299.99*
    $13.90
    Orders $300 and above*
    Free delivery
    *Order value excludes hampers. All hampers are handled by 3rd party vendors and delivery charges have been accounted for each hamper.
  • Due to the perishable conditions of our fresh products, we will not leave our products outside of a house unattended due to contamination concerns.
  • We seek your kind understanding for delivery delays due to unexpected situations, traffic or weather conditions up to 1 hour outside the stated 6-hour delivery window. Notwithstanding with this statement, we endeavour to fulfil all deliveries on time.
  • If, for any reason, that the orders are not received, we will rearrange for a redelivery at a charge of SGD$20.00 per additional delivery attempt per address, subjected to delivery availability.
  • In circumstances where customers do not respond to our CS team’s emails regarding redelivery arrangements (if any) within 1 week, we will conclude the order and dispose unclaimed products.
  • We will not be liable or responsible for late/failed deliveries due to incorrect recipient/delivery information provided. All customers are required to take full responsibility for the recipient/delivery information provided to Kele and we strongly encourage you to verify your orders before checking out.
General Terms & Conditions
  • Order processing lead time:
    Orders below $3,000
    3 working days
    Orders $3,000 and above
    5 working days
  • Once orders have been placed, we are unable to make any changes to any self-collection arrangements. In absolute necessary circumstances, we will impose a $10.70 administrative charge to facilitate the delivery/self-collection change.
Storage Instructions
Our products are hand-crafted in-house with premium ingredients and no added preservatives.
  • Store in a cool, dry place, away from direct sunlight.
  • Best consumed before expiry date stated on the bottom of the tin.
  • Once opened, please consume within 5 days.
*NOTE: Kele accepts no responsibility for the bad condition of our confectioneries due to improper storage and safekeeping after they are delivered or removed from our outlets or retail kiosks.
Cancellations, Exchange and Returns
Product Quality
Please take note that images displayed are for illustration purposes only and actual product or presentation may vary. Notwithstanding this statement, we endeavour to deliver good quality products from our E-shop to all our valued customers with their every purchase. All items undergo quality control and are reviewed for any faults before they are transported.
For any discrepancies in quality or order, please contact us immediately at info@kele.sg along with your order details and supporting documents (e.g. images) for resolution (refer to the following for more details).
Cancellations, Exchange and Return
We reserve the right to accept or change the date of collection or delivery of your purchase for any reason, such as the unavailability of any product or service, an error in the price of the product or service or an error in your order. As there may be reasons why we cannot fulfil your order, your purchase with us will only come into existence when we advise you that we have accepted your order and payment has been received through an email confirmation.
Once acceptance of order has been confirmed, no cancellations nor refunds will be allowed. However, exchange will be allowed if the item is not in its perfect condition upon receipt with the following conditions:
  • A call / email notification at 65601249 or info@kele.sg should be done upon receiving defected or faulty products. Please include as many details as possible (e.g. order number, name, contact no, reason of return, picture of faults) about the issue.
  • Replacement of the faulty goods or goods sent by mistake will only be allowed for the same product in the same size or products of the same price, subject to availability at time of request, within 5 working days from the day the product was delivered/collected.
  • All returned goods, if mistakenly sent to you, should be unused, unopened, in original condition, undamaged and in a saleable condition upon return.
  • Exchanges for products which do not meet all our conditions will be duly declined.
Account Login
Please fill in your details to the form below. Click "Login" button to sign in KELE Festive Shop.
Sign Up / Forgot Password
Account Login
Congratulations! You have login successfully!
You can now take advantage of member privileges to enhance your online shopping experience with us.
Retrieve Forgotten Password
Please enter the email address or contact number associated with your account. Click "Send" button to have a password reset link e-mailed to you.
Login / Sign Up
Retrieve Forgotten Password
An email with a confirmation link has been sent your email address.
Sign Up New Account
Please fill in your details to the form below. Click "Register" button to create a new account.
By checking the box beside, I am agreeable to receiving promotional materials by Kele and its brands’. [read more...]

If you do not agree with this Agreement and/or do not want your submission considered for any of Kele's and its brands' promotional purposes, including but not limited to online and offline advertising materials related to Kele and its brands, do not check the box beside

Login / Forgot Password
Your Account Has Been Created!
Congratulations! Your new account has been successfully created!
You can now take advantage of member privileges to enhance your online shopping experience with us.
LEGEND :
   Vegetarian-
Friendly
   Contains
Dairy
   Contains
Egg
   Contains
Gluten
   Contains
Nuts
   Contains
Crustacean
SUBSCRIBe and GET EXCLUSIVE perks AND NEWS
I agree to subscribe to the newsletter. See our Privacy Policy .
Pineapple Series
Traditional Pineapple Tarts
Golden Pineapple Balls
Tangerine Pineapple Balls
Rose Pineapple Tarts
Sweet Potato Pineapple Tarts
Matcha Pineapple Tarts
Golden Cheese Pineapple Balls
Jade Pineapple Balls
Cookies Series & Festive Giftings
NEW!
Shiitake Mushroom Chips
Grandparents' Almond Cookies
Macadamia Nut Cookies
Chocolate Macadamia Nut Cookies
Green Peas Cookies
Kuih Bangkit Cookies
Shrimp Rolls
Chicken Floss Rolls
Premium Love Letters
Spring Medley
Royale Opulence
Golden Opulence
Imperial Ruby
Our Story
Our Confectioneries
Get in Touch
Locate Us
FAQs
Terms and Conditions
Privacy Policy
Cookie Policy
Sign Up / Login
© 2021 CAPEN MARKETING PTE LTD
.
DEVELOPED BY PENTACLE IDEATION
Your cart is empty.
Please click “Back” button to select the products.
SUBSCRIBe and GET EXCLUSIVE perks AND NEWS
I agree to subscribe to the newsletter. See our Privacy Policy .
Pineapple Series
Traditional Pineapple Tarts
Golden Pineapple Balls
Tangerine Pineapple Balls
Rose Pineapple Tarts
Sweet Potato Pineapple Tarts
Matcha Pineapple Tarts
Golden Cheese Pineapple Balls
Jade Pineapple Balls
Cookies Series & Festive Giftings
NEW!
Shiitake Mushroom Chips
Grandparents' Almond Cookies
Macadamia Nut Cookies
Chocolate Macadamia Nut Cookies
Green Peas Cookies
Kuih Bangkit Cookies
Shrimp Rolls
Chicken Floss Rolls
Premium Love Letters
Spring Medley
Royale Opulence
Golden Opulence
Imperial Ruby
Our Story
Our Confectioneries
Get in Touch
Locate Us
FAQs
Terms and Conditions
Privacy Policy
Cookie Policy
Sign Up / Login
© 2021 CAPEN MARKETING PTE LTD
.
DEVELOPED BY PENTACLE IDEATION
Grand Total : $0.00
(Inclusive of 7% GST : $0.00)
Back