Our Story 1/4
The Pineapple Travels
Originally from South America, the ananas comosus, aka “pineapple”, was discovered in 1493 by Italian explorer Christopher Columbus. The origins of the fruit’s common name can be traced back to Columbus’ observation of its scaly exterior, which is said to bear a resemblance to pine cones. Fascinated by the delicious fruit, Columbus brought it back to Europe, where it gained the interest of European travellers and were distributed in the 16th and 17th centuries to various parts of the world.
In the late 19th century, pineapple plantations in Malaya thrived, so much that the fruit had to be canned to preserve it. Singapore then began exporting canned pineapples where she became a major player in the global pineapple-canning industry!
Our Story 2/4
Tart In The Oven
Amidst the abundance of pineapples, the pineapple tart was born!
The melting pot of cultures in Singapore then gave rise to a tart of Portuguese-influenced soft buttery pastry base, and a Nonya-style pineapple jam of local spices like star anise, cloves and cinnamon.
Today, it is a popular festive snack in Singapore across many cultures.
Our Story 3/4
KELE: Beginnings & Philosophy
In 1983, KELE started a humble confectionery serving a selection of traditional festive goodies, including the great pineapple tart!
We took the utmost care in hand-crafting the pastries with one philosophy in mind: Quality.
Whether it's Pineapple Tarts, Cookies, Mooncakes or other snacks, there is absolutely no compromise on using the best ingredients.
In our quest to be the Singapore brand for pineapple tarts, we continuously worked on our craft and family recipe. We even created new flavours to add to our selection.
30 years on, KELE’s pineapple tarts achieved acclaim and were “Voted Best Pineapple Tarts in Singapore”. We are now synonymous with Pineapple Tarts where every year our tarts are well sold out months before Lunar New Year.
Our Story 4/4
Our Customer, Our Friend
We could not have built our legacy without the invaluable contribution beyond our kitchen.
The high quality of our pastries is made possible with feedback from our very loyal customers. Customers who have become our friends.
It is these friendships that keep us humble and happy to pay it forward with our delicious Gifts of Prosperity.
Curious about our award-winning pineapple tarts? Wondering about the taste of these sweet Gifts of Prosperity?
KELE welcomes you to our store to find out more. You just might find the perfect pineapple pastry as a meaningful gift to your loved ones, or yourself!
Pineapple Series
Cookies Series
Festive Specials
Kele x Petite Fleur Festive Hampers
Happenings
Stay tuned for new promotions!
Career
TOGETHER AT KELE
1.
Operations & Sales Support Admin Executive
Date of Posting: 29 March 2022
Job Description:
- Supporting the Operations and Sales Departments in full spectrum of operations and sales administrative duties
- Support & coordinate daily sales administration work and order processing
- Communicate with customers, suppliers, logistics and cargo partners in their orders, invoices, deliveries, collections planning and updates
- Able to do inventory, stock lists, stock taking and operate the POS
- Obtaining freight charges and raw materials charges
- Handle and process enquiries and order or stock processing
- Receive invoices and review for accuracy, invoice matching, preparation of quotations and invoices, filing, data compilation etc
- Organize and maintain files and databases in a confidential manner
- Maintain and order office supplies
- Any ad-hoc duties as assigned to you by your superior or Management
Job Requirements:
- Strong team player with initiative and high level of dedication and ability to perform under pressure
- Ability to work independently under minimum supervision and proactive
- Able to cope well in a dynamic and challenging work environment as well as with stress and demanding work schedules
- Meticulous, highly motivated and well organized with a sense of urgency
- Strong sense of responsibility with an aptitude in problem-solving and able to complete tasks assigned on a timely basis
- Strong in MS Office and Computer Skills, especially Excel and Word
- Excellent verbal and written communication skills
- Customer-oriented and fluent when communicating with customers
- Professional Certificate/NiTEC, Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree
Additional Information:
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Admin/Sales, Clerical/Administrative support
Working Days/Hours: 5 and a half days week
Mondays to Fridays: 8.30am to 5.30pm
Saturdays: 8.30am to 12.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Admin/Sales, Clerical/Administrative support
Working Days/Hours: 5 and a half days week
Mondays to Fridays: 8.30am to 5.30pm
Saturdays: 8.30am to 12.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Wish to join the team? Send your detailed resume/CV to hr@kele.sg for more information!
2.
Digital Marketing Executive
Date of Posting: 29 March 2022
Job Description:
- Plan and implement digital marketing activities across a range of channels (Website/Facebook/Instagram/Google Analytics/SEO/SEM)
- Evaluate effectiveness of digital campaigns to develop key insights and recommendations
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Brainstorm new and creative digital and online growth strategies
- Work with marketing team to optimise user experience for company’s website
- Develop and maintain social media/marketing calendar and EDM circulars, execute scheduled content to enhance audience engagements
- Write and proofread marketing copies for all marketing collaterals
- Work closely with in-house and external creative vendors or agencies (e.g. photographers, graphic/product designers) to design marketing materials and product packaging
Job Requirements:
- A strong team player and completes given tasks with minimum supervision required
- Independent, confident and meticulous individual with a strong sense of responsibility and proactiveness
- Demonstrate experience in building and enhancing websites, SEO/SEM
- Familiarity with Facebook/Instagram and Google Analytics
- Proficient in Microsoft Offices, Adobe Photoshop & Illustrator
- Strong command for English (written, oral and interpersonal), and possess excellent communication and negotiation skills
- A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.
Additional Information:
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Career Level: Junior Executive
Years of Experience: 2 years
Job Type: Full-Time
Job Specializations: Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Benefits & Others: Medical, Annual Leave, AWS, Variable bonus, Incentives
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Wish to join the team? Send your detailed resume/CV to hr@kele.sg for more information! We regret that only shortlisted candidates will be contacted.
3.
Social Media and Digital Marketing Intern
Date of Posting: 29 March 2022
We’re looking for a Social Media and Digital Marketing Intern who can independently create digital marketing campaigns, copywriting, visual asset design creation and content creation to support the company’s marketing efforts.
Your scope of work will consist of the following but not limited to:
- Development of social media and EDM calendar in accordance to scheduled marketing campaigns
- Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc
- Copywriting for online, social media content and marketing messages
- Visual asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.
- Well-verse in Facebook/Instagram Ads Manager
- Well-verse in
- Continuous review and active management of the website and all digital marketing channels
- Regular reporting during and post-marketing campaigns
- Other miscellaneous administrative jobs including ad-hoc office operations and functionality
Personal Attributes:
- Creative with the ability to persuade through copywriting
- Proactive and task-driven with a positive attitude
- Independent and hands-on
- Excellent written and verbal communication skills
- Results-oriented
Additional Information:
Job Type: Internship
Job Specializations: Social Media/Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Job Type: Internship
Job Specializations: Social Media/Digital Marketing/Marketing
Working Days/Hours: 5 days week
Mondays to Fridays: 8.30am to 5.30pm
Specific Location: Jurong, Jalan Tepong
Nearest MRT: Lakeside MRT
(Company coach is provided. Daily pick-up/drop-off at Westgate.)
Wish to join the team? Send your detailed resume/CV to hr@kele.sg for more information! We regret that only shortlisted candidates will be contacted.
LET’S TALK!
We are always happy to receive feedback, suggestions and requests for collaborations! Do allow us some time to get back to you.
Thank you! You have submitted your enquiry to us. We will get back to you as soon as possible.
Locate Us
Chinatown Flagship
Business Hours: Daily: 10am-7pm
Extended Hours (1–20 Jan):
10am–9pm daily
10am–9pm daily
Landline: (+65) 6908 1511
CENTRAL KITCHEN/MAIN OFFICE
Business Hours: Mon-Sat 10am-5pm
Landline: (+65) 6560 1249
Strictly by appointment only, we do not accept walk-ins due to hygiene and safety reasons
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