Our Story 1/4
The Pineapple Travels
Originally from South America, the ananas comosus, aka “pineapple”, was discovered in 1493 by Italian explorer Christopher Columbus. The origins of the fruit’s common name can be traced back to Columbus’ observation of its scaly exterior, which is said to bear a resemblance to pine cones. Fascinated by the delicious fruit, Columbus brought it back to Europe, where it gained the interest of European travellers and were distributed in the 16th and 17th centuries to various parts of the world.
In the late 19th century, pineapple plantations in Malaya thrived, so much that the fruit had to be canned to preserve it. Singapore then began exporting canned pineapples where she became a major player in the global pineapple-canning industry!
Our Story 2/4
Tart In The Oven
Amidst the abundance of pineapples, the pineapple tart was born!
The melting pot of cultures in Singapore then gave rise to a tart of Portuguese-influenced soft buttery pastry base, and a Nonya-style pineapple jam of local spices like star anise, cloves and cinnamon.
Today, it is a popular festive snack in Singapore across many cultures.
Our Story 3/4
KELE: Beginnings & Philosophy
In 1983, KELE started a humble confectionery serving a selection of traditional festive goodies, including the great pineapple tart!
We took the utmost care in hand-crafting the pastries with one philosophy in mind: Quality.
Whether it's Pineapple Tarts, Cookies, Mooncakes or other snacks, there is absolutely no compromise on using the best ingredients.
In our quest to be the Singapore brand for pineapple tarts, we continuously worked on our craft and family recipe. We even created new flavours to add to our selection.
30 years on, KELE’s pineapple tarts achieved acclaim and were “Voted Best Pineapple Tarts in Singapore”. We are now synonymous with Pineapple Tarts where every year our tarts are well sold out months before Lunar New Year.
Our Story 4/4
Our Customer, Our Friend
We could not have built our legacy without the invaluable contribution beyond our kitchen.
The high quality of our pastries is made possible with feedback from our very loyal customers. Customers who have become our friends.
It is these friendships that keep us humble and happy to pay it forward with our delicious Gifts of Prosperity.
Curious about our award-winning pineapple tarts? Wondering about the taste of these sweet Gifts of Prosperity?
KELE welcomes you to our store to find out more. You just might find the perfect pineapple pastry as a meaningful gift to your loved ones, or yourself!
Pineapple Series
Cookies Series
Kele x Far East Flora Festive Hampers
Kele x Beato Fiore Festive Hampers
Career
TOGETHER AT KELE
1.
Retail Staff/Promoter (Part-time - Multiple Locations)
Date of Posting: 13 October 2021
We’re looking for bubbly and enthusiastic individuals to be part of our Chinese New Year events team. If you possess a strong passion for service and love bringing joy to others, we want you!
As our event promoter, you will be responsible for driving sales through customer engagement and sharing of product knowledge.
What you’ll need for this role:
- Provide outstanding customer service
- Active and high energetic role
- Ability to quickly and effectively grasp product knowledge
- Enthusiastic, friendly and energetic with a genuine desire to provide outstanding service
- Basic cashiering duties
- Punctuality
What you’ll love about this role:
- One day paid training provided prior to the event (at Kele’s HQ - Jurong)
- Flexible hours
- Attractive remuneration and benefits
- Multiple locations
Have a positive ‘can-do’ attitude and a lovely smile? Let’s meet! Send us your resume at hr@kele.sg to apply and be part of Team Kele.
2.
Pastry Crew (Part-time – Jurong)
Date of Posting: 13 October 2021
As part of the production team, you will have the first-hand experience and responsibility of maintaining quality assurance across Kele’s products and support the pastry team throughout the baking process in preparation for Chinese New Year 2022.
What you’ll need for this role:
- Basic Food Hygiene Cert
- Candidates without prior experience are welcome
- Good food hygiene knowledge
- Any culinary related certifications or diploma will be a bonus
- Knowledge in handling and preparing food
- Able to work in a fast-paced environment
What you’ll love about this role:
- Flexible working hours
- Attractive remuneration and benefits
Work Schedule/Location:
- Work location: Jurong
- Experience required: Culinary experience is a bonus
- Employment type: Part-time
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
3.
F&B Service Crew (Full-time/Part-time – Town/Central Area)
Date of Posting: 8 June 2021
We’re looking for warm and passionate individuals to join us at our brand-new store If you possess a strong passion for service and enjoy making people smile, we would love to have you on board our Kele family.
In this service crew position, you will be an integral part of the team and the bridge between the customers and our brand. You will be taking on responsibilities which include serving and attending to customers, handling of pastries and general maintenance of inventory and the store for daily operations.
What you’ll need for this role:
- Basic Food Hygiene Certificate (successful candidates without a cert will be fully endorsed to take this course
- Experience in F&B preferred (not compulsory)
- Fluent in English (fluency in Japanese is a plus)
- Excellent interpersonal and organizational skills
- Be team oriented and proactive
- On the job training will be provided to maximise your potentia
What you’ll love about this role:
- Flexible working hours
- Attractive renumeration and commission
Work Schedule/Location:
- Work location: Town/Central area
- Experience required: F&B experience required
- Employment type: Full-time/Part-time
Have a great smile and positive learning attitude? Let’s meet! This role is available from August 2021 onwards. Send us your resume at hr@kele.sg if you want to be part of Team Kele!
4.
Central Kitchen, Assistant Pastry Chef/Pastry Cook (Full-time - Jurong)
Date of Posting: 8 June 2021
As the Assistant Pastry Chef/Pasty Cook, you will have an opportunity to play a crucial role in making our confectioneries come to life. This role will require you to ensure consistency and quality assurance across Kele’s products and support our Head Chef in doing so.
What you’ll need for this role:
- Basic Food Hygiene Certificate
- Candidates without prior experience are welcome
- Conversational English
- Good food hygiene knowledge
- Any culinary related certifications or diploma will be a bonus
- Knowledge in handling and preparing food
- Able to work in a fast-paced environment
What you’ll love about this role:
- Career development
- Attractive remuneration and benefits
Work Schedule/Location:
- Work location: Jurong
- Experience required: Culinary experience is a bonus
- Employment type: Full Time
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
5.
Operations Manager (Retail)
Date of Posting: 13 October 2021
Job scope for Operations Manger :
- Manage staff rostering and staff
- Maintain Store and monitor finances
- Maintain Inventory
- Assist Customer
- Able to oversee 3 stores and more (Taka, Chinatown and Vivo)
- Project Management
- Store set up
- Events management
- Lead, motivate, and support a large team within a time-sensitive and demanding environment, including setup and implementation of career development plans for all direct reports and problem resolution
- Manage timely data collection to update operations metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer service
- Partner with cross-functional support teams in improving the proprietary tools and systems
- Work closely with legal and safety departments to make sure activities remain compliant
- Oversee materials and inventory management
- Conduct budget reviews and report cost plans to upper management
What we are looking for and believe you need as an ideal candidate:
- 5 years’ proven experience in an operations management position
- Strong budget development and oversight skills
- Excellent ability to delegate responsibilities while maintaining organizational control of branch operations and customer service
- Highly trained in conflict management and business negotiation processes
- Knowledge of general business software and aptitude to learn new applications; proficiency in Microsoft Office (Word, Excel, Outlook)
Work Schedule/Location:
- Work Location: Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
- Experience required: Preferably 5 years
- Employment type: Full-time
- Vacancies available: 1
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
6.
Marketing & Business Development Executive
Date of Posting: 13 October 2021
As a Marketing & Business Development Executive your key responsibilities would include (but not limited to) :
- Assist the Marcomm team to increase brand awareness and build customer loyalty through effective communications via various campaigns, advertisement and marketing plans
- Write and proofread marketing copies for all marketing collaterals
- Work closely with in-house and external creative vendors or agencies (e.g. photographers, graphic/product designers) to design marketing materials and product packaging
- Develop and maintain social media calendar and EDM circulars, execute scheduled content to enhance audience engagements
- Respond to customers’ queries and feedback on social media timely
- Establish and maintain relations with key stakeholders, media personalities and key opinion leaders through regular outreach
- Source and manage advertising opportunities through a mix of PR relations and paid advertisements
- Identifying and researching opportunities that come up in new and existing markets
- Establish new business leads and maintain existing business relations through innovative pitches
- Work with the Customer Relations Team to maintain and update customer databases
- Working with senior team members to identify and manage company risks that might prevent growth
- Conduct regular market research through customers/stakeholders’ questionnaires and focus groups to evaluate business/campaign performances
- Develop crisis response strategies and execute crisis response initiatives in accordance to company’s values in crisis management situations
What we are looking for and believe you need as an ideal candidate:
- Has a strong command for English (written, oral and interpersonal), and possess excellent communication and negotiation skills
- Confident, meticulous, independent, creative and have an eye for aesthetic
- Proficient in Microsoft Offices, Adobe Photoshop & Illustrator
- A strong team player and completes given tasks with minimum supervision required
- Possess strong business sense, strong analytical and problem-handling skills, customer-focused & result-oriented
- Ability to work towards tight deadlines with a strong sense of responsibility.
- A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.
Work Schedule/Location:
- Work Location: Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
- Experience required: Preferably 2 years
- Employment type: Full-time
- Vacancies available: 1-2
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
7.
Business Development and Marketing Intern
Date of Posting: 13 October 2021
We are looking for energetic and passionate individuals to join us as Marketing & Business Development Interns. The role of a Marketing & Business Development Intern is to assist sales and growth efforts by contributing to new customer acquisition and supporting the team’s marketing efforts. The ideal candidate should be analytical, proactive and equipped with willingness to learn.
What you will do but not limited to:
- Assist the Marcomm team to increase brand awareness and build customer loyalty through effective communications via various campaigns, advertisement and marketing plans
- Draft marketing copies for all marketing collaterals
- Assist department supervisors to develop creative briefs for in-house and external creative vendors or agencies (e.g. photographers, graphic/product designers) to design marketing materials and product packaging
- Develop and maintain social media calendar and EDM circulars, execute scheduled content to enhance audience engagements
- Respond to customers’ queries and feedback on social media timely
- Establish and maintain PR relations with key stakeholders, media personalities and key opinion leaders through regular outreach
- Source and manage advertising opportunities through a mix of PR relations and paid advertisements
- Identifying and researching opportunities that come up in new and existing markets
- Establish new business leads and maintain existing business relations through innovative pitches
- Work with the Customer Relations Team to maintain and update customer databases
- Working with senior team members to identify and manage company risks that might prevent growth
- Conduct regular market research through customers/stakeholders’ questionnaires and focus groups to evaluate business/campaign performances
- Develop crisis response strategies and execute crisis response initiatives in accordance to company’s values in crisis management situations
What we look for:
- Has a strong command for English (written, oral and interpersonal), and preferably Mandarin, and possess excellent communication and negotiation skills
- Confident, meticulous, independent, creative and have an eye for aesthetic
- Proficient in Microsoft Offices, Adobe Photoshop & Illustrator
- A strong team player and completes given tasks with minimum supervision required
- Possess strong business sense, strong analytical and problem-handling skills, customer-focused & result-oriented
- Ability to work towards tight deadlines with a strong sense of responsibility
Work Schedule/Location:
- Internship Period: December 2021 — March 2022 (Alternatively, you can state your availability clearly in your application)
- Monday – Friday (except PH), 8.30am to 5.30pm
- Located at Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
8.
Social Media & Digital Marketing Intern
Date of Posting: 13 October 2021
We’re looking for a Social Media Marketing Intern who can independently create digital marketing campaigns, copywriting, visual asset design creation and content creation to support the company’s marketing efforts.
Your scope of work will consist of the following and not limited to:
- Development of social media and EDM calendar in accordance to scheduled marketing campaigns
- Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc
- Copywriting for online, social media content and marketing messages
- Visual asset design/creation and image content creation including editing of banners, images, landing pages, EDMs, etc.
- Well-verse in Facebook/Instagram Ads Manager
- Well-verse in
- Continuous review and active management of the website and all digital marketing channels
- Regular reporting during and post-marketing campaigns
- Other miscellaneous administrative jobs including ad-hoc office operations and functionality
Personal Attributes:
- Creative with the ability to persuade through copywriting
- Proactive and task-driven with a positive attitude
- Independent and hands-on
- Excellent written and verbal communication skills
- Results-oriented
Work Schedule/Location:
- Internship Period: December 2021 — March 2022 (Alternatively, you can state your availability clearly in your application)
- Monday – Friday (except PH), 8.30am to 5.30pm
- Located at Lakeside area (Company coach is provided, daily pick-up/drop-off at Westgate)
Wish to join the team? Send your resume to hr@kele.sg or call us directly at 6265 5848 for more information.
LET’S TALK!
We are always happy to receive feedback, suggestions and requests for collaborations! Do allow us some time to get back to you.
Thank you! You have submitted your enquiry to us. We will get back to you as soon as possible.
Locate Us
CENTRAL KITCHEN/MAIN OFFICE
Business Hours: Mon-Sat 10am-5pm
Landline: (+65) 6560 1249
Strictly by appointment only, we do not accept walk-ins due to hygiene and safety reasons
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